Values of Olympism in institutional texts and their circulation in social networks

This talk deals with Olympism and its mythification through instituted values and a sought-after ideal, as set out in charters and other official texts. Inherited from Antiquity, modern Olympism has been the object of a veritable process of patrimonialization since its conception. This is evidenced by the almost systematic capitalization of this term understood as a concept developed by Pierre de Coubertin. This is what the Preamble to the Olympic Charter reminds us: "Modern Olympism was conceived by Pierre de Coubertin, on whose initiative the International Athletic Congress of Paris was held in June 1894." Moreover, in the "Defining Olympism" section of its website, the French National Olympic and Sport Committee (CNOSF) states that "the term Olympism refers to the institutionalized ideal of the Olympic Movement". Our research is based on behaviors and rules to be observed in order to guarantee peace in the world and harmony among people. A comparison with amateur sports practices allows us to question the values of Olympism and to observe the way they are put into discourse and reconfigured. The values promoted by Olympic sports institutions are reconstructed, reconfigured and transposed into texts related to amateur sports. Indeed, sports users adopt these values and update them in their own way. To study this, we look at texts that regulate amateur practice in the Strava community, in order to see how certain norms can be transmitted through tools or sites that bring together many practicing athletes. In order to evaluate the reconfiguration of values in a corpus of social data (forums, social networks), we analyze a heterogeneous corpus.