This paper intends to to analyze race and gender performativity in the advertising campaign on racism and to investigate the performative effects of this campaign on comments posted on the “SUS without Racism” Facebook page. To this end, it intertwines perspectives of Indisciplinary Applied Linguistics, critical sociolinguistics, and decolonial epistemologies
Recent processes of globalization and mobility have led to the circulation of multiple narratives, among them are stories and voices from those considered in the periphery such as female social movements in social networks, as in these spaces, lives considered peripheral find expression. On November 25, 2014, the Brazilian Ministry of Health launched SUS Sem Racismo, an advertising campaign against Racism. This campaign circulated simultaneously in alternative and traditional media and it aimed to fight against institutional racism and to reinforce the Comprehensive Health Policy for Black Population. Based on this context, the present work has a twofold objective: 1) to analyze race and gender performativity in the advertising campaign on racism; and 2) investigate the performative effects of this campaign on comments posted on the “SUS without Racism” Facebook page. To this end, it intertwines perspectives of Indisciplinary Applied Linguistics, critical sociolinguistics, and decolonial epistemologies.
