Word of the year initiatives can increase society's awareness of the role language plays in everyday life. By reflecting on the public discourse of the previous twelve months, words of the year can shed light on what issues have moved people the most and what makes a society tick. For Applied Linguists, the phenomenon is of twofold interest: First, empirically grounded selection processes of socially predominant words require sophisticated analytical tools from discourse and corpus analysis. Second, media coverage of every word of the year is an opportunity to raise both language awareness and the visibility of Applied Linguistics in society at large. The contributions in this panel define key concepts of word of the year initiatives; explain the evaluation processes for words of the year in specific-mostly national- contexts; analyze the interplay of stakeholders such as academic and non-academic institutions (e.g., publishers and media), communities (e.g., subscribed followers of initiatives), resources (e.g., linguistic databases), and processes (e.g., corpus-based evaluation methods) involved. We conclude the panel presentations by discussing the advantages and difficulties of transgressing disciplinary boundaries and combining (folk) linguistic epistemes in and beyond academia with popular word of the year initiatives.
Room 1 AILA 2021 aila2021@gcb.nlWord of the year initiatives can increase society's awareness of the role language plays in everyday life. By reflecting on the public discourse of the previous twelve months, words of the year can shed light on what issues have moved people the most and what makes a society tick. For Applied Linguists, the phenomenon is of twofold interest: First, empirically grounded selection processes of socially predominant words require sophisticated analytical tools from discourse and corpus analysis. Second, media coverage of every word of the year is an opportunity to raise both language awareness and the visibility of Applied Linguistics in society at large. The contributions in this panel define key concepts of word of the year initiatives; explain the evaluation processes for words of the year in specific-mostly national- contexts; analyze the interplay of stakeholders such as academic and non-academic institutions (e.g., publishers and media), communities (e.g., subscribed followers of initiatives), resources (e.g., linguistic databases), and processes (e.g., corpus-based evaluation methods) involved. We conclude the panel presentations by discussing the advantages and difficulties of transgressing disciplinary boundaries and combining (folk) linguistic epistemes in and beyond academia with popular word of the year initiatives.